About Us

For generations, Soft Water by George, a division of SWBG Wholesale, Inc., has proudly served Northern New York. This deep-rooted experience means we’ve gained the expertise to provide virtually any water treatment and maintenance service you might need.

Beyond just solving your water softening challenges, we offer a full spectrum of residential and commercial water services. This includes advanced water purification and filtration systems, water pump sales, service, and repair, and comprehensive well drilling and repair.

Conveniently located in Watertown, New York, we serve all surrounding areas. We’re committed to making your experience as straightforward as possible, which is why we offer free estimates and 24-hour emergency service. If you have any questions or don’t see exactly what you’re looking for, please contact us directly; we’re here to help satisfy all your water needs.

Our enduring goal has always been to ensure the complete satisfaction of every client, delivered through knowledgeable, friendly service at competitive rates.