Experience the Difference of Pure, Clean Water.
Simply Better Water
Simply Better Water
Our Services
Water Treatment
Experience truly clean, safe, and great-tasting water with our advanced purification and filtration solutions.
Water Softners
Transform your home’s water, eliminating stains and extending appliance life with our effective softening systems.
Water Pumps
Ensure reliable water flow with our expert sales, service, and repairs for all types of water pumps.
Wells
From professional drilling to essential repairs, we provide comprehensive services for your water well.
About us
Our Story
For generations, Soft Water by George, a division of SWBG Wholesale, Inc., has proudly served Northern New York. We offer comprehensive residential and commercial water solutions, from softening, purification, and filtration systems to water pump sales, service, and repairs, and even well drilling and repairs.
Conveniently located in Watertown, NY, we’re dedicated to your satisfaction. Our goal is always knowledgeable, friendly service at competitive rates, ensuring your complete peace of mind.
Testimonials
Honest Reviews from our Customers
FAQs
Water Problems & Solutions
Sulfer
PROBLEM:
If your water has a distinct "rotten egg" smell, or if you notice gray or black stains and particulate around your fixtures, you likely have sulfur in your water.
SOLUTION:
Hardness
PROBLEM:
If you're noticing white or gray deposits building up on your plumbing fixtures or within water-using appliances, or if your appliances like hot water tanks and dishwashers seem to have a shortened lifespan, your water likely has high hardness.
SOLUTION:
Iron
PROBLEM:
If you're seeing yellow, orange, or brownish stains, especially in your showers, sinks, or toilets, you likely have iron in your water.
SOLUTION:
Bacteria
PROBLEM:
If Coliform and E. Coli bacteria are present in your water, ingesting it can lead to serious intestinal health problems.
SOLUTION:
Colloidal Clay
PROBLEM:
If your water appears cloudy or hazy and the particles don't seem to settle, it's often due to very tiny colloidal clay particles remaining suspended in the water.
SOLUTION:
Bad Taste / Smell
PROBLEM:
What does high dissolved solids mean for my water?
If your water has a high level of dissolved solids, it can result in an unpleasant taste or odor, making it less enjoyable to drink.
SOLUTION:
Why Us
Benefits of Choosing Soft Water by George
Expertise You Can Trust
With three generations of experience serving Northern New York, our deep, local knowledge ensures accurate diagnosis and the most effective, lasting solutions for your water needs.
Comprehensive Solutions for Every Need
From advanced water treatment systems and softening to reliable well and pump services, we offer a full spectrum of high-quality residential and commercial solutions from a single, trusted source.
Unmatched Convenience & Reliability
We make getting the water you deserve easy with free estimates and responsive 24-hour emergency service, ensuring minimal disruption and quick resolutions for your peace of mind.
Superior Value & Satisfaction
Our commitment to knowledgeable, friendly service at competitive rates means you receive top-tier equipment and expert workmanship, ensuring your complete satisfaction and long-term value.
